Personal Branding

This is the branding work that I have created for myself. I wanted to lean towards a style heavily inspired by old college lab notes that my parents had lying around that they typed on a typewriter while taking labs in their degrees. I wanted to blend this academic aesthetic with both airy as well as claustrophobic elements. This website itself is part of the system I developed as part of this branding. My the main part of my logo, the mountain in front of the sun, is also my first name when rotated 90° clockwise. The the writing on the secondary version of my logo is my name in mandarin.